The race was on.
It wasn't just the competitors who needed to get across the finishing line when it came to this thrilling annual event in King's Lynn. Organisers of the Hanseatic Ski Race entrusted us with delivering their new logo, brand identity and stationery all in time for the 2016 race.
Once starter's orders had been called, it was down to us to create branding that could be used across a variety of platforms before the word 'go' had even been uttered on the day.
We aimed to produce a marketable logo that would draw attention on the vast advertising hoardings used to pull the crowds in, but could also sit professionally on official clothing and stationery. The branding was worn by staff and volunteers on the day and we hope they felt we'd produced a winner!
"Having previously worked with Studio20a, the idea and concept of staging a sporting festival in our home town - which had the potential to be world class - required us to look no further.
"From creating the first logo all the way through to the complete branding of our event, the advertising and social media exposure, which is the way of the modern world, they were the complete solution to all of our needs."
Andrew Hornigold, Hanseatic Ski Race committee member